PENERBIT PUSAT PENGEMBANGAN PENDIDIKAN DAN PENELITIAN INDONESIA (P4I)

(PENERBIT P4I)

Machine Translation: Ease of Access and Meaning Loss

In an increasingly interconnected world, tourism stands as one of the most dynamic forces shaping global cultural exchange, economic growth, and human mobility. As millions of travelers cross borders each year, the ability to communicate effectively across languages and cultures has become central to the success of tourism professionals worldwide. English for Global Tourism presents a timely and comprehensive guide to understanding the pivotal role of English as the international lingua franca of the tourism industry. This book offers a clear, accessible, and practice-oriented exploration of how English functions in real tourism settings—from face-to-face interactions in hotels, restaurants, and travel agencies to digital communication on booking platforms and online review systems. Readers are introduced to essential language skills, tourism-specific vocabulary, and communication strategies that enable confident engagement with international guests. Through authentic scenarios, practical examples, and contextualized explanations, the book bridges the gap between academic learning and real-world application.

Designed for students, educators, trainees, and professionals, the book supports English for Specific Purposes (ESP) courses, tourism studies, and vocational training programs. It equips learners with the linguistic tools and cultural awareness necessary to navigate diverse communication challenges, understand global traveler expectations, and deliver high-quality, culturally sensitive service. In addition, the book underscores the growing influence of digitalization in tourism, encouraging readers to develop the ability to communicate effectively through online platforms and technology-driven systems. More than just a language resource, English for Global Tourism highlights the deeper value of tourism as a space for connection, understanding, and shared experience between cultures. With its balanced blend of theory, practice, and global perspectives, this book is an essential companion for anyone preparing to engage with the international tourism landscape. It empowers readers to communicate with clarity, confidence, and professionalism—skills that are indispensable in today’s competitive global tourism industry.

Penulis :Sepri
Kurniadi, dkk
ISBN :Proses
Harga :Rp95000
Ukuran : Un vii, 99 Hal