PENERBIT PUSAT PENGEMBANGAN PENDIDIKAN DAN PENELITIAN INDONESIA (P4I)

(PENERBIT P4I)

The

Pragmatics of Trading: Insights into Market Interactions

Markets speak. Beyond prices and products, every transaction is also an exchange of words—requests, refusals, jokes, and negotiations that reveal the power of language in shaping trust, identity, and relationships. The Pragmatics of Trading: Insights into Market Interactions explores this dynamic world where speech acts and politeness strategies are not abstract theories but everyday tools of survival and success. Drawing on interactions in traditional bazaars and digital marketplaces, the book shows how pragmatic competence—knowing how to use language appropriately in context—can secure a sale, repair a relationship, or avoid offense. It connects theory, empirical data, and pedagogy: from speech act theory to bargaining rituals, from classroom role-plays to chatbot conversations. Written for linguists, educators, economists, and sociologists, this book bridges disciplines to highlight how language constructs value, hierarchy, and trust in trade. It invites readers to see markets as living classrooms where pragmatics comes vividly to life.

Judul  :The Pragmatics of Trading: Insights into Market Interactions
Penulis :Nora Fitria, dkk
ISBN :Proses
Harga :Rp95000
Ukuran : Un viii, 99 Hal